Free Trade Show White Papers

Trade Show White Papers Help You Understand And Adapt to Exhibiting Trends

Skyline-sponsored White Papers help you better understand and adapt to market forces and significant trends affecting your trade show program.  Just click on the links below to request your free copy of these insightful white papers.

Exhibition Outlook & Trends in 4 Key Industries:
These four 16-page White Papers provide insight for each industry on the primary challenges facing these exhibitors, and the key themes for success in their changing trade show environment.

Industrial and Manufacturing Request White Paper
Medical and Healthcare Request White Paper
Information Technology Request White Paper
Professional and Business Services Request White Paper

Successful Exhibiting Strategies In Uncertain Times
This new 16-page White Paper gives you a fresh perspective on how you can go beyond just surviving to thrive in these challenging economic times. The answer to surviving this potential downturn is not to avoid exhibiting altogether, but instead to exhibit smarter. Request White Paper

What’s Working In Exhibiting
Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.  The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions.  Request White Paper

The Trend to Custom Modular Exhibits
This White Paper provides strong evidence that there is a continuing shift towards custom modular exhibits, because custom modular exhibits help lower operating costs and provide greater flexibility. Request White Paper

An Inconvenient Booth: Report on Green Exhibiting
What do people think is “Green exhibiting?” How willing are exhibitors to consider Green exhibiting options? What keeps them from doing so? To help answer those questions and more, Skyline gladly helped sponsor an extensive new research study on Green exhibiting. Request White Paper

International Exhibiting Trends & Outlook
This 24-page report provides experienced advice for U.S. exhibitors exhibiting at foreign events, U.S. exhibitors in U.S. events marketing to foreign attendees, and foreign exhibitors coming to U.S. events. Request White Paper